2026 Alishan Four Seasons Tea Journey Event

<p>The Alishan Four Seasons Tea Journey aims to promote Alishan's fine teas and diverse tea-tasting experiences by training local tea journey experts, creating an immersive environment for tea journey experiences, and conducting marketing and promotional activities. The Four Seasons Tea Journey activities are themed around the vernal equinox, summer solstice, white dew (Bai Lu), and heavy snow (Da Xue). They feature local tea journey experts serving tea amidst Alishan's natural landscapes (such as cherry blossoms, fireflies, waterfalls, bamboo forests, forests, egrets, wisteria, sea of clouds, etc.), allowing participants to immerse themselves in the forest's phytoncides and savor the exquisite taste of Alishan's premium tea. This plan also connects tourism routes to include tea-making experiences at the origin, accommodation, and tea tasting. It involves developing diverse tea products, tea-infused light meals, and tea cultural and creative merchandise. These tea tour itineraries will be jointly marketed in conjunction with the Alishan industrial exhibition and international travel fairs organized by this office. The goal is to provide both domestic and international visitors with the opportunity to book and experience a profound tea journey, shaping an exclusive Alishan tea culture experience tourism brand. This initiative will promote local revitalization and deep cultivation of Alishan's tea culture, ecology, and industry, invigorating the local tourism industry in Alishan, and creating overall benefits and output value for the Alishan tea tourism industry.</p>