2026 Midsummer: Visit Alishan (Industry Expo)

Midsummer: Alishan × Taipei Main Station! This summer, Alishan isn't just on the mountain. In spring, Alishan ventured into the B1 underground food court of Hankyu Umeda Main Store in Osaka, Japan, introducing Japanese consumers to the story of this Taiwanese mountain forest through high-mountain tea, specialty coffee, and unique souvenirs. This time, Alishan is set to fully unfold in Taipei. From local small farmers and unique brands to travel agencies, quality accommodations, and mountain forest experiences, over 50 Alishan businesses are gathering at Taipei Main Station – bringing the scenery, flavors, and travel inspiration of the entire mountain into the city all at once. This time, it's not just a market visit. It's more like stepping into an Alishan trip in advance, right at Taipei Main Station. Starting with a cup of tea or coffee, let "wanting to go to Alishan" become a genuine reason to set off. 〰️〰️ Midsummer Lucky Supply Station 〰️〰️ Area | Northwest Corridor (16 vendors) Area | Tsou Tribe (8 vendors) + Tourism Circle (6 vendors) Area | Provincial Highway 18 Region (11 vendors) Area | Travel Agencies (6) + Hotels (2) + Alishan Forest Railway (1) 〰️〰️ Triple Goodies × Altitude Treasure Hunt 〰️〰️ ① Altitude Starting Point | Fill out a questionnaire and get a reusable bag! Get one instantly by filling out the travel questionnaire on-site. Limited to one per mobile phone. ② Cloud-Kissed Mountainside | Spend NT$1,000 to play gashapon! Earn 1 point for every NT$100 spent. Collect 10 points to get a gashapon spin and take home a random limited-edition Alishan item. ③ Summit of Clouds | Accumulate NT$5,000 spent in Area D to spin for grand prizes! Win one of 5 grand prizes like accommodation vouchers, shopping credits, or selected gifts, and get an immediate arrangement for a one-night stay in Chiayi. 〰️〰️ Six Major Themes Await You 〰️〰️ Alishan Tea ☕ Specialty Coffee 🌲 Forest Railway 🗺️ Indigenous Culture 🦋 Ecological Exploration 💑 Romantic Wedding Photography We've got your transportation covered too! 🚌 Taiwan Tourist Shuttle / Tour Bus | Ascend lightly with the mountain mist, and have an unexpected encounter with the forest. ⌖–––⭒–––⭑–––⭒–––⭑–––⭒–––⭑–––⌖ 🗓️ August 14 (Fri) 11:00–21:00 🗓️ August 15 (Sat) 11:00–20:00 📍 Taipei Main Station 1F Lobby | Midsummer Limited Appearance ⌖–––⭒–––⭑–––⭒–––⭑–––⭒–––⭑–––⌖ Grab your friends and share with anyone who hasn't been to Alishan yet! ❤️