Chiayi: Jourdeness Castle

[Assessment Validity Period: 2023/04/20~2026/04/19] Founded in 1989, "Jourdeness" has always been dedicated to making women more beautiful. Behind this pursuit of beauty lies a life story of "rebirth." Starting life from "zero," founder Chen Cheng-Hsiung serendipitously encountered the beauty and skincare industry and realized that "the love of beauty is a woman's nature." To find shortcuts to beauty for women, he conceived the prototype of the "Jourdeness" beauty business in his mind. The name "Jourdeness" was chosen with the hope of providing all women with a skincare brand that offers the quality and style of European and American skincare products. The suffix "SS" is associated with offering Taiwanese women a dazzling beauty like a "Super Star." In French, "JOUR" means "light of life" and "NESS" means "birth," profoundly symbolizing the opportunity for his life and business to "reborn" like a caterpillar transforming into a butterfly. Therefore, the Jourdeness logo uses the image of a butterfly spreading its wings and a sun-like orange color, hoping to convey a friendly, frank, cheerful, and healthy feeling to the public. Since its establishment, Jourdeness has continuously pushed its limits, adhering to the principles of "honesty, trust, and sustainable operation." It has fully expanded its business new territory, advancing internationally with footprints across the United States, Canada, Malaysia, Japan, and mainland China. It has also allied with REVIVRE, a top Italian skincare brand, actively building a brand that consumers can trust, feel secure with, and find thoughtful. "One dream, one castle, one wish, a hundred years of legacy" – this was the founder's original intention in building this castle, aiming to embody corporate values through brand image and empower a future of sustainable development. Jourdeness Castle is located in Chiayi's Dapumei Industrial Park. Within this European-style castle, it offers travelers a "discover beauty, experience beauty, feel secure in beauty" feast for the five senses and six perceptions, creating a comprehensive experiential journey. It has achieved U.S. LEED green building certification, TAF-certified laboratory, and smart factory status, allowing visitors to learn about the skincare product manufacturing process in an entertaining and educational way.