Nantou: Shuter Babbuzza Dream Factory

[Evaluation Validity Period: 2023/03/02~2026/03/01] 50 years of dedication and contribution to storage culture, creating a dream-making base that honors Taiwan. In 1969, Shuter started its business in a three-ping underground parking shed. In an era where homes were factories, they began manufacturing various knife handles, toys, vinyl record players, and electronic radio knobs through OEM orders, eventually establishing an electronics factory specializing in electronic timer products. During the OEM process, we continuously accumulated practical experience, gradually laying the foundation for the design and R&D capabilities needed for future brand creation. In 1979, Shuter officially established its own brand "SHUTER," using Taiwanese fir wood as its corporate identity logo, and positioning the brand with "Always there for you." Today, Shuter has 7 major product lines: stationery and cultural creative products, home storage, office environment, industrial organization, digital storage, medical supplies, and lifestyle home goods. Throughout its journey, Shuter has always insisted on quality and aesthetic design, hoping to bring a new storage aesthetic and lifestyle habits to everyone, creating a unique sense of ritual belonging to Shuter. "Shuter Banshan Dream Factory BABBUZA DREAM FACTORY" is located on a mountainside in Nantou, overlooking the Jiujiu mountain range. Its unique geographical environment offers panoramic views of several cities including Taichung, Changhua, and Nantou. Under the leadership of Chairman Wu Yi-Jui, the Dream Factory combines three major design concepts – Modern Taiwan, Cultural Taiwan, and Austronesian Taiwan – to create an operation based on four main appeals: full experience, full interaction, full teaching, and full entertainment, making it "the world's largest academic tourism factory by indoor area."