Taichung: Wanwen Food Tourism Factory

【Evaluation Validity Period: 2022/08/29~2025/08/28】 Wanwen was founded in 1950, a fish floss family that has been established in Taichung for over sixty years and passed down through three generations. Wanwen Food is renowned for its fresh, delicious, high-quality golden granular swordfish floss. Its traditional and authentic flavors and craftsmanship often lead to demand outstripping supply. Wanwen's highly praised products, such as swordfish floss and swordfish balls, have become a shared memory for people growing up in Taichung. Due to the insistence of the first-generation founder, Mr. Liang Huocun, he spared no expense in using only the finest swordfish meat as raw material, rejecting the shortcuts of adding artificial seasonings. He also insisted on starting production at 3 AM daily, solely to provide the freshest, most immediate products to customers visiting in the morning. Mr. Liang Huocun believed that products he dared to eat himself and that his employees loved would naturally win over consumers. This emphasis on reputation and unpretentious, good word-of-mouth became Wanwen's enduring family motto for sustainable operation. Due to stringent product quality requirements and the arduous working environment that demanded starting before dawn, a labor shortage emerged. To stabilize product quality and increase output, the second-generation, Mr. Liang Rongqin and Mrs. Cao Lixin, took over. They chose to build a nearly thousand-ping modern, automated, safe, and hygienic factory in the Dali Industrial Park in Taichung, combining aquatic products with agricultural products to create more diverse processed delicacies. The second generation upheld a conscience-based management philosophy, adhering to excellent traditional foundations while continuously innovating, allowing Wanwen Food to stand out in the market. After the third generation joined, Wanwen began to invest in establishing a tourism factory, aiming to help the public understand the nutritional value of fish and to introduce younger consumers to the "beauty of Wanwen."