Taoyuan: Simbalion Stationery Imagination Factory

【International Highlight Validity Period: 2022/05/20~2025/05/19】 【Excellent Rating Validity Period: 2021/09/16~2024/09/15】 【Assessment Validity Period: 2022/05/20~2025/05/19】        Founded in 1956, Simbalion Stationery has stood firm in Taiwan for sixty years, growing alongside the Taiwanese people. It has always played a leading role in Taiwan's stationery and art supplies industry. Guided by the business philosophy of 'diligence and effort,' it has quietly cultivated domestic and international stationery and art supplies markets, and is committed to promoting cultural and artistic development and improving the quality of life aesthetics for the public.        It primarily produces office stationery such as permanent markers and whiteboard markers, as well as children's art supplies like crayons, colored pens, and watercolors, continuously innovating in both domestic and international stationery and art supplies markets.         In 2006, the 'Cream Lion' brand was established, enhancing Simbalion Stationery's youthful brand image and bringing it closer to the public. It also diversified its operations by entering the licensing market, breaking through its original market boundaries.        Einstein once said, 'Imagination is more important than knowledge,' because 'Logic will get you from A to B. Imagination will take you everywhere.' Simbalion Stationery hopes that this space can ignite everyone's imagination, trigger a passion for learning art, unleash creativity, encourage mindful observation, and help people realize that aesthetics naturally exist in daily life.        Today, in 2020, the 'Imagination Factory' was established. Simbalion Stationery opened its doors, expanding from the stationery industry into the cultural and creative service industry, continuing its promotion of art education. Guided by the brand philosophy 'Imagination is your superpower,' it combines a creative play space, allowing everyone to use their superpower to ignite a passion for learning art. This place brings together experiences of knowledge, creativity, play, and courses, inviting us to collectively learn about life aesthetics and transmit knowledge. Simbalion Stationery hopes to accompany adults and children through the next 60 years.        Curator Lee Yi-Hsuan stated, 'At the Imagination Factory, we aim to create diverse spaces, hoping that everyone who visits this aesthetic environment can experience art and learn about colors through play. We welcome everyone to Simbalion Stationery's Imagination Factory to unleash your imagination!'