Miaoli: Yulon Automotive Experience Center

【Evaluation Validity Period: 2021/09/28~2024/09/27】 In 1953, founder Mr. Yen Ching-ling, with an unyielding and exceptional spirit, established Yulon Motor, bearing the significant mission of 'serving the nation through engines.' Throughout its journey, Yulon Motor not only initiated the development of Taiwan's automotive industry but also spurred the growth of related industries, making significant contributions to the progress and prosperity of society. Since its establishment sixty years ago, Yulon has never ceased its progress. To adapt to changes in the environment, it has undergone multiple corporate restructurings, continuously adjusting and strengthening its corporate structure. It has diversified its development with a corporate culture centered on 'Innovation (I), Speed (S), and Team (T),' and built a unique 'mobility value chain' based on the concept of 'people, cars, and life,' allowing consumers to enjoy comprehensive mobility services. Upholding its business philosophy of 'pursuing customer satisfaction, creating corporate prosperity, and contributing to social well-being' for decades without wavering, Yulon Motor's persistence has led it towards developing its own automotive brands and products and services focused on green energy smart technology vehicles. It continuously strives to become 'the leader in the automotive mobility value chain in the Chinese market' and an international-class car manufacturer. To continue promoting Yulon's spirit of independent automobile manufacturing in Taiwan to more citizens, a tourist factory was established in 2018. It is the first tourist factory in Taiwan open for visits to its automotive manufacturing process. Through activity design, visitor experience, and learning about the craftsmanship of car manufacturing, it promotes corporate culture, conveys artisan skills, creates an innovative brand image, and transmits car manufacturing technology. These form the four main pillars (C.A.R.S.) of Yulon Motor Tourist Factory's vision. The Yulon Motor Tourist Factory - Automotive Experience Center is Taiwan's first tourist factory open for visits to its automotive manufacturing process. Through tour planning, the content includes: factory production line tours, educational dojo experiences, historical exhibitions, AR virtual interactive experiences, five-sense experiences, and DIY courses. The main goal is to guide visitors through experiences to understand Yulon's five major car manufacturing processes. Additionally, it aims to integrate with surrounding tourist attractions in Sanyi, Miaoli, connecting various spots and positioning the tourist factory as a buffer and essential stop for visitors traveling through Sanyi. Furthermore, the Yulon factory area offers ecologically and scenically rich environments, such as diverse plantings that transform with the seasons; it also serves as a habitat for various wildlife like blue magpies and beetles. Visiting the Yulon Motor Tourist Factory feels like a refreshing and enjoyable trip to an 'Automotive Forest Amusement Park'!