Nantou: Taiwan Tobacco and Liquor Corporation Puli Tourism Winery

【Evaluation Period: 2022/06/14~2025/06/13】 Adhering to the business philosophy of 'Cultural Winemaking, Artistic Tourism,' we invite you to experience the joy of winemaking: one grain of rice brewed into one drop of wine. Learn about the brewing craft and wine culture, and be guided to taste 'Zhuangyuan Hong' (Scholar's Red), 'Nü'er Hong' (Daughter's Red), and wine-infused delicacies, establishing a path to healthy drinking. Puli Winery, founded in 1907, has a history of over a hundred years. Over the years, Puli Winery has evolved from its past philosophy of 'Brew good wine, wine brews well, brew good wine' to its current mission of 'Promoting cultural richness in brewing and preserving the historical aroma of wine.' Along this journey, Puli Winery has integrated wine into cultural and artistic dimensions, bestowing upon 'wine' new vitality, energy, and cultural and artistic aspects. Thus, in 1996, the nation's first 'Wine Culture Museum' was established, allowing visitors to experience the unique wine country charm of Puli, making 'wine' not just wine, but a cultural product with cultural, artistic, and educational value. Puli Winery's efforts in recent years have further aimed to transform Puli into the 'Hometown of Taiwan's Shaoxing Wine,' enabling visitors to experience the 'sight of wine's color,' the 'smell of wine's aroma,' and the 'taste of wine' in Puli's Taiwanese wine country. Puli is renowned for its beautiful mountains and pristine waters, and for its 'four Ws': wine, water, weather, and women. These 'four Ws' have always been the proudest cultural characteristics of Puli people. Puli boasts the highest quality and purest 'Ailan Spring Water, Taiwan's Number One Water,' along with unique climatic conditions. Combined with Puli Winery's exquisite winemaking craftsmanship, these factors enable the creation of the internationally renowned 'Puli Fine Wine.' Puli Winery adheres to the heritage and business philosophy of 'Cultural Winemaking, Artistic Tourism,' fostering the growth and establishment of 'Shaoxing Hometown' in Puli. Puli Winery is not only a vibrant industrial culture belonging to the locality, but also an industrial entity with rich wine history, allowing visitors to deeply experience the natural beauty and cultural atmosphere the moment they step onto Puli soil! Taiwan Tobacco and Liquor Corporation (TTL) launched the 'Tourism Factory Rejuvenation and Renovation Project,' investing funds to renovate and transform Puli Winery. With its new TTL Flagship Hall appearance, it welcomes visitors from across the nation to Puli Winery to experience the unique charm of the Shaoxing wine country. According to statistics from the Industrial Development Administration, in 2022, Puli Winery ranked 2nd in output value and 3rd in visitor numbers among Taiwan's 165 tourism factories. It also proudly claimed dual championships in 2022 for 'Tourism Factory Recognition' (60.8%) and 'Engagement' (42.4%) in the 'DailyView Poll Center's' travel data. However, TTL is not content with the status quo and boldly operated against the trend during the pandemic. The TTL Flagship Hall underwent renovation and revitalization based on Puli Winery's core characteristics and values. On the first floor of the Flagship Hall, a new small-scale Shaoxing wine production line has been installed, fully showcasing the production process. Visitors can observe the brewing process up close, offering significant industrial culture and educational value. The retail area operates with open shelving, creating an elegant and bright display space, and features specialty wine sections, biotech product areas, and wine gift box areas for visitors to browse and purchase. The second floor of the Flagship Hall houses the very popular Wine Urn Tunnel, Shaoxing Story Museum, Cultural Experience Zone, and Farmland Atmosphere Zone. These areas fully showcase the aromatic industrial charm of Puli, the hometown of Shaoxing wine, covering its cultural history, historical products, and major awards. ♦Excessive drinking is harmful to health.♦ ♦Don't drink and drive; don't drive after drinking.♦ ♦Drinking is prohibited for those under 18.♦