Nantou: Caimianju Bedding Cultural Museum

【Evaluation Validity Period: 2022/06/23~2025/06/22】 【Excellent Rating Validity Period: 2010/11/17~2013/11/16】 Taiwan Xiaowei Enterprise Co., Ltd. was founded in 1989. After enduring typhoons, the 921 earthquake, and fire devastation, 20 years of hard work were destroyed overnight. However, with every colleague working together and striving tirelessly, it became a major opportunity for Taiwan Xiaowei to rebuild and be reborn. In 2010, with guidance from industry, government, and academia, Taiwan's first cultural museum dedicated to 'happy sleep bedding' was established: Caimianju Bedding Cultural Museum. The purpose of Caimianju's establishment is, in addition to its professional manufacturing foundation in the existing bedding industry, to showcase new creativity and overall redevelopment plans, integrating manufacturing, tourism, and leisure. The Caimianju Bedding Cultural Museum embodies corporate culture, industry knowledge, and a deep five-senses aesthetic experience. The Caimianju Bedding Cultural Museum features historical stories and origins of pillows from ancient to modern times, both Chinese and foreign. Through an immersive experience of knowledgeable and emotional storytelling, it adds cultural depth to the company's inherent values with touching stories. Through grandma's traditional red canopy bed and ancient pillow artifacts, nostalgic feelings and stories are evoked, creating a dramatic and visually imaginative scene. This allows visitors to gain what they need from the experience, find memories, experience, tell stories, or relive life experiences; or with a curious mind, enjoy a pleasant process. Caimianju's experience design makes you cherish and savor beautiful things or environments, and continues to resonate in people's hearts long after leaving. The cultural connotations embedded in its products and services make Caimianju the core value objective of its corporate brand image. Using the production line as a visual display area, Caimianju's biggest difference from general tourist attractions lies in its rich manufacturing experience, its profoundly meaningful corporate development history, and the firsthand experience it offers visitors. From an introduction to cotton materials to understanding the characteristics of various quilts, visitors can 'score' themselves and choose a quilt suitable for their own family. The transformed production space is like a 'living factory' on a stage, filling visitors with imagination and surprise at every turn, thereby creating 'a lifetime of happiness'.