New Taipei: Jade Beauty Maternity Wear Tourist Factory

【Evaluation Validity Period: 2023/07/19~2026/07/18】 "From the South to Monga" In the 1950s, the area around Wanhua Station was a gathering place for people from the south who came north seeking a livelihood. Grandpa and Grandma Hong came from Changhua and initially sold scarves and hats at the traffic circle. After a period of hard work, they eventually established a garment processing factory on Dali Street and also opened a store in Wanhua. In 1977, Grandpa Hong decided to retire and handed over the two factories to his sons. The predecessor of Jade Beauty Apparel Company was the garment processing factory Grandpa Hong later opened in Banqiao. Decades passed, and the Hong family, father and sons, diligently operated the factories and stores. From selling general apparel, they gradually noticed the demand for maternity wear, thus transitioning to specialize in maternity clothing and related products, primarily focusing on wholesale. Due to their high-quality materials and meticulous sewing, they gradually built a strong reputation, becoming well-known in the Wanhua business district. During their peak, distributors even had to queue to place orders! From operating with a front store and back factory, holding special sales, opening multi-brand stores, and engaging in virtual channel marketing, to establishing a tourist factory, Jade Beauty has come a long way. They've experienced the era when "Taiwan's money overflowed," as well as the impacts of economic recession and declining birth rates. Nevertheless, this long-standing maternity wear company has continued to leave its mark, thanks to the persistence of the Hong brothers.   Supporting Taiwan, Starting with MIT In recent years, traditional manufacturing industries have gradually declined with changing economic patterns, coupled with the impact of declining birth rates. This often leads the Hong brothers to lament: 'In such an environment, how can Taiwanese people forge their own path?' Having operated the maternity wear business for decades, the Hong brothers have developed a deep connection with their expectant mother customers. As the first maternity wear company to obtain government MIT certification, they possess their own production line, where everything from ideation to manufacturing, and from fabric selection to finished product, takes place within Jade Beauty's own factory. Therefore, every piece of clothing produced by Jade Beauty undergoes strict quality control, while new products are continuously developed. Jade Beauty's tourist factory aims to provide expectant mothers with a warm space to make the most complete preparations for themselves and their babies in welcoming new life, making it very suitable for young families to visit together.