Yilan: Crayon Art Crayon Castle

【Evaluation Validity Period: 2021/04/26~2024/04/25】 Crayon Art was founded with the production of a single crayon. It also applied the basic principles of crayons to create a unique and colorful world. Crayon Art Company was established in 1990, primarily producing stationery products such as crayons and colored pens. Our daily crayon production demand dropped from 2 million to 200,000 units due to the impact of dumping from mainland China. This market crisis became a springboard for Crayon Art's transformation. Starting in 2000, we dedicated ourselves to product development, applying the function of crayons to everyday life, embodying the motto 'Color your world.' We developed body painting pens, enhancing the function of crayons and continuously improving them from stationery-grade products to cosmetic-grade products that meet European and American safety regulations. These body painting pens, which are easy to apply, easy to erase, and have saturated colors, are widely loved by international customers and still account for 80% of our shipments today. When the domestic market faced bottlenecks, in 2008, we opened and transformed our factory, developing pigment application methods into experiential courses and opening the factory for tourism, allowing more people to directly enter the production base. Through the form of a tourist factory, visitors can learn about product raw materials, production processes, and more through guided tours and explanations, allowing more people to understand the crayon industry and know the 'Crayon Art' brand. Through hands-on DIY experiences, consumers can directly feel the application and fun of the products. Crayon Art's commitment to quality and spirit of innovation ensure that our body painting products keep pace with European and American trends and meet European and American cosmetic-grade standards, allowing domestic consumers to use the best products without safety concerns. In October 2018, we unveiled the 'Crayon Castle' to welcome everyone in a brand new way. With a large space, rich colors, and DIY experiences, we aim to shape a new aesthetic for life, embodying the spirit of parent-child co-learning and allowing knowledge to be acquired through edutainment. In the future, we hope to innovate further and continue research and development to create better experiential environments and courses, allowing more people to gain a deeper understanding of Crayon Art, experience Crayon Art, and ultimately identify with Crayon Art.