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Zhubei Farmers' Direct Sales Station

The Zhubei Farmers' Direct Sales Station blends a modern, artsy aesthetic with the unique characteristics of an agricultural association. The space is spacious and comfortable, and black bean products are the main focus.…

Visitor Essentials

The Zhubei Farmers' Direct Sales Station blends a modern, artsy aesthetic with the unique characteristics of an agricultural association. The space is spacious and comfortable, and black bean products are the main focus. Zhubei boasts fertile soil and a mild climate, which, combined with mechanized planting and management, yields high-quality black beans rich in nutrients. Consumers can also trace the product's origin and sales history. The black beans here have a pure, rich flavor, and when ground into powder, they emit a natural aroma. Black beans are highly nutritious; their black skin contains anthocyanins, and they are rich in fiber, protein, vitamin A, minerals, and Omega 3, fully satisfying modern people's dietary needs. The black bean harvest season runs from August to December each year. Due to the selection of the Tainan No. 5 black bean variety, the 5th of every month during the production period is specially designated as 'Black Bean Day'. Visitors can visit the Zhubei Farmers' Direct Sales Station to purchase whole-bean, unfiltered pure black bean soy milk, red bean and purple rice milk, black bean milk, black bean tea, black bean crisps, black bean steamed buns, black bean soft-serve ice cream, or even take black bean mixed noodles home as a souvenir for friends and family. In addition to black beans, Zhubei also offers sweet potatoes. The sweet potato variety cultivated in Zhubei is Taoyuan No. 3, known for having one of the highest carotene contents among sweet potatoes, as well as being rich in dietary fiber. Because Taoyuan No. 3 sweet potatoes have a relatively moist texture, the direct sales team specially processes them into 'Golden Sweet Potato Powder,' allowing consumers to add it to oats, soy milk, or fresh milk to create new textures and flavors. And of course, don't miss the 'Golden Sweet Potato Noodles,' which incorporate sweet potato using a 'golden ratio' to create a chewy texture and high nutritional value. Zhubei was once the largest specialized vegetable growing area in northern Taiwan. The fertile land here yields fruits and vegetables of exceptional quality. All products sold at the Farmers' Direct Sales Station are directly produced by farmers and only made available for sale after passing strict regulatory inspections. Farmers handle their own packaging and pricing, but all products are guaranteed to be locally produced, with a mechanism in place to ensure freshness and safety throughout the process. The packaging is printed with the farmer's name and a traceability number, serving as a record of origin and sales. The aged preserved radishes (老菜脯), dried grass jelly, onions, garlic, sweet potatoes, and pumpkins sold at the direct sales station are all excellent choices for your table, helping to reduce food miles. Additionally, Zhubei's locally produced Taoyuan No. 3 fragrant rice once won the Rice Master Championship in the National Famous Rice Competition. Its aroma is already quite rich, and after cooking and cooling, the fragrance becomes even more intense. The direct sales station also offers an agro-food rice milling experience. Visitors simply pour brown rice into the milling machine, press a button, and in just a few seconds, the brown rice transforms into white rice. They can also adjust the desired degree of milling, customizing their preferred texture, thus infusing a DIY spirit into every grain of rice.


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